--- title: Nuqleous - Behind The Rebrand description: Meet Nuqleous, the new identity of Rock Solid Retail, focusing on enhanced retail intelligence through innovative software solutions for planning, execution, and results. image: https://nuqleous.com/hubfs/why_we_rebranded.png --- Let's Connect . - [News](https://nuqleous.com/news) - [Careers](https://nuqleous.com/career) [![nuqleous](https://nuqleous.com/hubfs/Nuqleous-Theme-2023/fonts/nuqleous.svg)](https://nuqleous.com) - Solutions - [Case Studies](https://nuqleous.com/case-studies) - [Coca Cola](https://nuqleous.com/case-studies/swire-coca-cola) - [Duracell](https://nuqleous.com/case-studies/duracell) - [Fruit of the Earth](https://nuqleous.com/case-studies/fruit-of-the-earth) - [Kraft Heinz](https://nuqleous.com/case-studies/the-kraftheinz-company-increased-agility-through-planogram-automation) - [Shelf IQ](https://nuqleous.com/case-studies/transforming-space-planning-store-specific-planograms-with-shelf-iq) - [T.Marzetti](https://nuqleous.com/case-studies/t.-marzetti-company-how-space-planning-automation-advances-category-management) - Resources - [About Us](https://nuqleous.com/about) - [Blog](https://blog.nuqleous.com) - [Events](https://nuqleous.com/events) - [Learning HQ](https://nuqleous.com/learning-hq/) - [News](https://nuqleous.com/news) ![search_icon](https://nuqleous.com/hubfs/Nuqleous_2023/search.svg) [Contact Us](https://nuqleous.com/contact-us) By Type [Retail Analytics](https://nuqleous.com/retail-analytics) [Shelf Analytics (NEW)](https://nuqleous.com/shelf-analytics) [Space Planning](https://nuqleous.com/shelf-iq/-0) [Presentation Builder](https://nuqleous.com/xp3-presentation-builder) By Role [Category Advisors](https://nuqleous.com/category-advisor-solutions) [Sales](https://nuqleous.com/nuqleous-sales-solutions) [Supply Chain](https://nuqleous.com/supply-chain-solutions) [Agencies](https://nuqleous.com/retail-solutions-for-agencies) By Retailer [Walmart](https://nuqleous.com/walmart) [Target](https://nuqleous.com/target-retail-analytics-platform-0) [Sam's Club](https://nuqleous.com/sams-club-retail-analytics) [Kroger](https://nuqleous.com/retail-analytics-for-kroger) [Amazon](https://nuqleous.com/retail-analytics-for-amazon) [Dollar General](https://nuqleous.com/retail-analytics-for-dollar-general) ![post_image](https://nuqleous.com/hubfs/why_we_rebranded.png) Apr 10, 2024 # Nuqleous - Behind The Rebrand A new name. A new purpose. A nucleus. It’s the positively charged center core of any atom — the building block of, well, *everything*. In a cell it contains all our genetic material and is the catalyst needed to make life work. Having started our business as Rock Solid Retail years ago, we have grown to evolve our solutions to numerous types of retail software: automated shelf planning, deductions management, and analytics. Our tools not only save you time and money, they amplify your capabilities which propel your company forward to build stronger partnerships and generate greater revenue. > "Our new name and brand represent not only the excitement and energy that comes from an atom but the connectivity of the central piece. Our logo is representative of the shape of a nucleus, it's motion, our people, technology and partnership, and the scientific abbreviation for a nucleus itself.” **Meet Nuqleous**. Our new name. Same steadfast commitment to retail, with a renewed focus on the core of your business: planning, execution and results. I’m excited to introduce this new name to you, and we’re pleased to have you check out our new site. Because you can’t have explosive growth without the energy behind it. That’s where we come in. **Nuqleous**. *Retail Intelligence*. ## ![pauls](https://nuqleous.com/hs-fs/hubfs/Imported%20sitepage%20images/paul-signature.png?width=126&height=63&name=paul-signature.png) Paul Sims, CEO, Nuqleous ### Subscribe to the Nuqleous Blog Share This Blog - - - - [mailto:hello@nuqleous.com](mailto:hello@nuqleous.com) Nuqleous ## Related Blogs   ![nuqleous blue background](https://nuqleous.com/hubfs/background-blue-largest.webp) Apr 10, 2024 ##### Rock Solid Retail Announces Corporate Name Change to Nuqleous Nuqleous ![](https://nuqleous.com/hubfs/Blog%20Posts.svg) Aug 29, 2024 [News](https://nuqleous.com/news/tag/news) ##### Nuqleous® Named to Inc. 5000 for the Fourth Consecutive Year Nuqleous ![Nuqleous Appoints Esteban Gamboa as Chief Revenue Officer ](https://nuqleous.com/hubfs/Esteban%20Gamboa%20Featured%20Image.png) Dec 18, 2025 [News](https://nuqleous.com/news/tag/news) ##### Nuqleous® Appoints Esteban Gamboa as Chief Revenue Officer to Drive Strategic Growth Nuqleous ## Subscribe to stay up to date with the latest in retail intelligence. Get the Latest Retail Intelligence Delivered Directly to Your Inbox. ![bloglisting-bg](https://20192603.fs1.hubspotusercontent-na1.net/hubfs/20192603/bloglisting-bg.svg) ![n 1](https://nuqleous.com/hubfs/Nuqleous-Theme-2023/fonts/n%201.svg) ### See our products in action. [![Book a Demo](https://no-cache.hubspot.com/cta/default/20192603/aae8655f-d35a-4c6f-8855-94046cb6a074.png)](https://cta-redirect.hubspot.com/cta/redirect/20192603/aae8655f-d35a-4c6f-8855-94046cb6a074) #### Heading 1 with a request body that specifies how to map the columns of your import file to the associated CRM properties in HubSpot.... In the request JSON, define the import file details, including mapping the spreadsheet's columns to HubSpot data. Your request JSON should include the following fields:... entry for each column. [![gl_logo](https://nuqleous.com/hubfs/gl_logo.svg)](https://nuqleous.com) ##### Headquarters 201 S. Main St.Bentonville, AR 72712 [(833) NUQLEOUS](tel:8336875368) [hello@nuqleous.com](mailto:hello@nuqleous.com) ![ISO-and-inc-5000](https://nuqleous.com/hs-fs/hubfs/ISO-and-inc-5000.png?width=216&height=111&name=ISO-and-inc-5000.png)   ##### Resources - [Blog](https://blog.nuqleous.com) - [Upcoming Events](https://nuqleous.com/events) - [Careers](https://nuqleous.com/career) - [Learning HQ](https://nuqleous.com/learning-hq/) - [Global Partners](https://nuqleous.com/global-partner/) ##### Solutions - [Retail Analytics](https://nuqleous.com/retail-analytics) - [Space Planning](https://nuqleous.com/shelf-iq/-0) - [Presentation Builder](https://nuqleous.com/present-iq) © Nuqleous. All rights reserved [Privacy Policy](https://nuqleous.com/privacy-policy/) [Terms of Service](https://nuqleous.com/terms-of-service/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Nuqleous", "url" : "https://nuqleous.com/news/author/nuqleous" }, "dateModified" : "2025-06-25T19:01:25.313Z", "datePublished" : "2024-04-10T18:06:12.000Z", "headline" : "Nuqleous - Behind The Rebrand", "image" : [ "https://nuqleous.com/hubfs/why_we_rebranded.png" ], "mainEntityOfPage" : { "@id" : "https://nuqleous.com/news/behind-the-rebrand", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://nuqleous.com/hubfs/Logos_Nuqleous-Web_Logo-Dark.png" }, "name" : "Nuqleous" } } ```