--- title: "Tech 20 Spotlight: Science Behind the Shelves - Paul Sims, Nuqleous" description: Tech 20 Spotlight by Arkansas Money & Politics features Nuqleous's Paul Sims for revolutionizing shelf strategy in top retailers with Shelf IQ. image: https://nuqleous.com/hubfs/Sims%20article.png --- Let's Connect . - [News](https://nuqleous.com/news) - [Careers](https://nuqleous.com/career) [![nuqleous](https://nuqleous.com/hubfs/Nuqleous-Theme-2023/fonts/nuqleous.svg)](https://nuqleous.com) - Solutions - [Case Studies](https://nuqleous.com/case-studies) - [Coca Cola](https://nuqleous.com/case-studies/swire-coca-cola) - [Duracell](https://nuqleous.com/case-studies/duracell) - [Fruit of the Earth](https://nuqleous.com/case-studies/fruit-of-the-earth) - [Kraft Heinz](https://nuqleous.com/case-studies/the-kraftheinz-company-increased-agility-through-planogram-automation) - [Shelf IQ](https://nuqleous.com/case-studies/transforming-space-planning-store-specific-planograms-with-shelf-iq) - [T.Marzetti](https://nuqleous.com/case-studies/t.-marzetti-company-how-space-planning-automation-advances-category-management) - Resources - [About Us](https://nuqleous.com/about) - [Blog](https://blog.nuqleous.com) - [Events](https://nuqleous.com/events) - [Learning HQ](https://nuqleous.com/learning-hq/) - [News](https://nuqleous.com/news) ![search_icon](https://nuqleous.com/hubfs/Nuqleous_2023/search.svg) [Contact Us](https://nuqleous.com/contact-us) By Type [Retail Analytics](https://nuqleous.com/retail-analytics) [Shelf Analytics (NEW)](https://nuqleous.com/shelf-analytics) [Space Planning](https://nuqleous.com/shelf-iq/-0) [Presentation Builder](https://nuqleous.com/xp3-presentation-builder) By Role [Category Advisors](https://nuqleous.com/category-advisor-solutions) [Sales](https://nuqleous.com/nuqleous-sales-solutions) [Supply Chain](https://nuqleous.com/supply-chain-solutions) [Agencies](https://nuqleous.com/retail-solutions-for-agencies) By Retailer [Walmart](https://nuqleous.com/walmart) [Target](https://nuqleous.com/target-retail-analytics-platform-0) [Sam's Club](https://nuqleous.com/sams-club-retail-analytics) [Kroger](https://nuqleous.com/retail-analytics-for-kroger) [Amazon](https://nuqleous.com/retail-analytics-for-amazon) [Dollar General](https://nuqleous.com/retail-analytics-for-dollar-general) ![post_image](https://nuqleous.com/hubfs/Sims%20article.png) Table Of Content Apr 15, 2024 # Tech 20 Spotlight: Science Behind the Shelves - Paul Sims, Nuqleous We appreciate the insightful article by Kenneth Heard from [Arkansas Money & Politics](https://armoneyandpolitics.com/tech-20-spotlight-paul-sims/) discussing how strategic product placement in stores like Walmart, Target, and CVS is far from a matter of chance. At Nuqleous, with the support of our dedicated team and partnership with our customers, we've developed Shelf IQ, a software that supports how products are organized on shelves. At Nuqleous, we've been recognized as one of the [fastest-growing companies by Inc. 5000](https://nuqleous.com/news/3rd-year-nuqleous-inc-5000) for the past three years, representing 3,700 brands across 700 categories with our clients earning nearly $41 billion in annualized sales. We developed Shelf IQ, a solution that leverages sales records and demographics to create a "planogram" that guides stores in optimizing item placement. This article offers insight into how Paul Sims, CEO of Nuqleous, transitioned to leading a company that significantly impacts retail operations. The article highlights how we help stores optimize their displays, enhancing both customer shopping experiences and sales. Thank you for recognizing our work and its influence in the retail sector. [Read article here](https://armoneyandpolitics.com/tech-20-spotlight-paul-sims/) Share This Blog - - - - [mailto:hello@nuqleous.com](mailto:hello@nuqleous.com) Nuqleous ## Related Blogs It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. ![Shelf Analytics by Nuqleous: Real-Time Shelf Insights to Elevate In-Store Performance ](https://nuqleous.com/hubfs/Shelf%20Analytics%20Release%20News%203.webp) Jan 28, 2026 [News](https://nuqleous.com/news/tag/news) ##### Introducing Shelf Analytics: The Fastest Way to Turn Space Into Sales Nuqleous ![](https://nuqleous.com/hubfs/Space%20Planning%20Module%20Press%20Release.png) Dec 12, 2024 [News](https://nuqleous.com/news/tag/news) ##### Nuqleous Launches New Shelf IQ Module to Optimize Retail Shelf Strategies Nuqleous ![](https://nuqleous.com/hubfs/blog%20banner%20%282%29.png) Jun 06, 2024 [News](https://nuqleous.com/news/tag/news) ##### Nuqleous Expands Capabilities with Acquisition of Shiloh Technologies Nuqleous ## Subscribe to stay up to date with the latest in retail intelligence. 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