Webinar Recording

The Scoop on Unilever's Winning Strategy for Ice Cream Category Management

On November 14, Unilever shared a behind-the-scenes look at how their ice cream division leverages advanced retail analytics to optimize assortment strategies and improve planogram execution—and now you can watch it on demand!

Watch now to hear Unilever Category Manager Eric Hall share how his team has transformed their approach to category management, calling this solution 'the first application I open and the last one I close during relay season.'  Hear why he considers it so critical to their success that he tells his boss, 'You can have the solution and me, or you can have neither of us.'

In this session, you’ll discover:
✅ How Unilever uses Floating Shelves to adapt to changing shopper demands
✅ How Targeted Swapping ensures precise and consistent planogram execution
✅ The actionable insights that enable better assortment planning and category performance